Our Mission

What

Our multi-purpose products redefine beauty routines, offering elevated minimalism to everyone, all at a reasonable price point. In a beauty landscape saturated with choices, Dūwi stands out as a confident solution, alleviating decision anxiety with meticulously crafted multi-purpose formulations. Embracing sustainability, our products reduce overconsumption, inviting you to join a mindful lifestyle. Welcome to Dūwi—where elevated minimalism, environmental mindfulness, and affordability converge.

Why

At Dūwi, we aim to simplify the beauty experience because we are tired of navigating through thousands of options that serve the same purpose. Life is already filled with stress, and our passion lies in eliminating the noise within the cosmetics industry. By offering thoughtfully crafted multi-purpose products, we seek to create clarity and ease in beauty routines, allowing our customers to focus on what truly matters—enhancing their natural beauty with confidence and simplicity.

How

We will achieve this by eliminating unnecessary ingredients from our formulas that do not serve a clear purpose, ensuring that each product is both effective and essential. Additionally, we will curate product launches that focus on the fundamentals of healthy skin, prioritizing ingredients that deliver real benefits while simplifying the choices available to our customers. This intentional approach allows us to provide high-quality solutions that align with our mission of elevated minimalism and clarity in beauty.

Vegan

Vegan formulas are essential to us because we believe in creating products that are not only effective but also align with ethical standards. We promise to always release 100% vegan formulations that do not compromise on performance, ensuring that our customers can enjoy high-quality skincare while adhering to their values.

Multi-Functional

We will release formulas that serve more than one purpose to reduce the stress of overly complicated beauty routines, making self-care simpler and more enjoyable. This approach also supports sustainability by minimizing overconsumption, allowing our customers to embrace a more mindful lifestyle without sacrificing effectiveness.

Science-Led

We diligently research new ingredients and include them in our formulas only if they are proven to be effective and promote healthy skin. Additionally, we ensure that these ingredients are added at efficacious levels, maximizing their benefits for our customers while maintaining the highest standards of quality and performance.

About The Founders

With a combined experience of 10 years in the beauty industry, Anita and Drishti's shared journey in R&D at Estée Lauder Companies, along with their robust background in Chemistry, Biology, and Cosmetic Science, informs their passion for developing science-led, efficacious products.